Last updated: June 2026
The Estate Dairy is committed to protecting your privacy and handling your personal data responsibly. This policy explains what information we collect when you use our website or interact with us, how we use it, and the rights you have under UK data protection law.
If anything below isn’t clear, please get in touch — details are at the bottom of this page.
1. Who we are
For the purposes of the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, the data controller is:
The Estate Dairy Ltd [Registered address] [Town, County, Postcode]
Email: hello@theestatedairy.com Website: www.theestatedairy.com
[To be confirmed: company registration number.]
2. The information we collect
Information you give us directly
Information collected automatically
When you visit our website, we (or third-party services we use) may collect:
3. How we use your information
We use your personal data only where we have a valid legal basis to do so.
| Purpose | Legal basis |
|---|---|
| Responding to your enquiries | Legitimate interests |
| Sending marketing emails (where you have opted in) | Consent |
| Improving our website and understanding how visitors use it | Legitimate interests |
| Complying with legal obligations | Legal obligation |
We will never use your data in ways that are incompatible with the purposes listed above.
4. Cookies
Our website uses cookies — small text files placed on your device that help the site function and allow us to understand how people use it.
Essential cookies
These are required for the website to work and cannot be switched off.
| Cookie | Duration | Purpose |
|---|---|---|
elementor |
Never expires | Used by our WordPress theme to allow real-time content adjustments |
Analytics cookies
These help us understand how visitors interact with the website so we can improve it. The data collected is aggregated and anonymous.
| Cookie | Duration | Purpose |
|---|---|---|
_ga |
13 months | Google Analytics — tracks unique visitors and session data |
_ga_* |
13 months | Google Analytics — stores and counts page views |
Marketing / advertising cookies
| Cookie | Duration | Purpose |
|---|---|---|
_fbp |
3 months | Set by Facebook/Meta to support advertising measurement |
_gcl_au |
3 months | Set by Google Tag Manager to measure ad performance |
[If you have a cookie consent banner in place, reference it here, e.g. “You can manage your cookie preferences at any time using our cookie consent tool.”]
You can also manage cookies through your browser settings. Note that disabling certain cookies may affect how the site functions.
5. Marketing
We only send marketing emails to people who have given us their permission to do so.
You can unsubscribe at any time by clicking the unsubscribe link in any email we send, or by emailing hello@theestatedairy.com.
We do not pass your details to third parties for their own marketing purposes.
6. Who we share your data with
We do not sell your personal data. Ever. To anyone.
We may share data with trusted third parties where necessary:
All third parties we work with are required to handle your data in accordance with UK GDPR.
7. How long we keep your data
| Data type | Retention period |
|---|---|
| Enquiry correspondence | 2 years |
| Marketing preferences | Until you unsubscribe or withdraw consent |
| Website analytics data | Up to 26 months (Google Analytics default) |
8. Keeping your data secure
We take reasonable technical and organisational measures to protect your personal data from unauthorised access, loss, or misuse. No method of internet transmission is completely secure — if you have concerns, please contact us.
9. Your rights
Under UK GDPR, you have the right to:
To exercise any of these rights, email us at hello@theestatedairy.com. We will respond within one month at no charge.
10. Children
Our website is not directed at children under 13, and we do not knowingly collect their personal data. If you believe we have done so inadvertently, please contact us and we will delete it promptly.
11. Links to other websites
Our website may link to third-party sites. We are not responsible for their privacy practices and recommend you read their policies before sharing any personal data.
12. Changes to this policy
We may update this policy from time to time. The date at the top of this page shows when it was last revised. For significant changes, we will let you know via email or a notice on the website.
13. Complaints
If you are unhappy with how we have handled your data, please contact us first so we can try to resolve it.
If you are still not satisfied, you can complain to the UK’s data protection regulator:
Information Commissioner’s Office (ICO) Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF
Phone: 0303 123 1113 Website: ico.org.uk/make-a-complaint
14. Contact us
Email: hello@theestatedairy.com Website: www.theestatedairy.com
The Estate Dairy Ltd [Registered address] [Town, County, Postcode]